![]() As long as the main focus of the screenshot set is still on the in-app gameplay, Apple’s guidelines permit framing in-app screenshots with additional supplementary art in the product page screenshot image. TinyBuild LLC could also test framing the screenshots differently. ![]() Users may skip past reading the description and simply decide to download a game based on what they gather from the screenshots bold and visible screenshot text callouts can help get more information across faster to users quickly scanning through search results and product pages. ![]() The most readily noticed absence in Secret Neighbor’s screenshots is the lack of text callouts. There are a few best practices for screenshots that Secret Neighbor could test to better communicate details about the game and see how it impacts conversion rates. While the user interface is easy to see in the screenshots, the gameplay features are not as easy to discern. Secret Neighbor’s screenshots communicate the suspense and almost cheeky horror narrative quite well. Despite ranking for many high volume keywords, however, less than 5% rank in the top ten, which indicates that Secret Neighbor is not maintaining enough clicks on these terms vs other apps to achieve a high ranking. Secret Neighbor’s short description - coming in at around 1306 of the 4000 maximum allowed - could use more of this space to target important terms for ASA.Īltogether, Secret Neighbor ranks for over 600 terms, with around half of them being high volume. While descriptions on the App Store are not indexed for organic search results, they are indexed for Apple Search Ads. Secret Neighbor’s description does a decent job of describing the app to users, but the features of the app could be highlighted more with quick bulleted lists that are easy for users to read. The top ranked horror game on iOS, Endless Nightmare, uses the subtitle ”Best 3D Fun Scary Horror Game.” This subtitle is absolutely packed with popular search terms that drive visibility for the game. Popular horror games target diverse terms, especially in subtitles, which gives them a shot at improving ranking on a wide variety of keywords and phrases. In order to discover which keywords are the most relevant and competitive, tinyBuild LLC should look to include ASO tools into their workflow. Additionally, the terms used here are great choices for representing gameplay and genre.įor both the Title and Subtitle fields, terms can be adjusted not just for keyword targeting, but to see how they impact conversion rates. Secret Neighbor’s subtitle, “A Horror Social Multiplayer” is doing a a better job by using most of the space provided, at 27 of 30 characters. Relevant, high-volume keywords like “stealth” or “sneak” could be added to describe the app and target additional keywords. Secret Neighbor’s App Store listing only uses half of the 30 characters allowed, displaying only the branded title with no title tags. While featuring by Apple is sure to lead to extra visibility, will Secret Neighbor’s metadata and creative sustain its ranking in the long-term? Let’s snoop through this game’s current store listing to see if they employ the best ASO tricks. Secret Neighbor is a suspenseful game full of treachery and stealth sure to delight fans of the original series. In Secret Neighbor, players are split up as the inquisitive intruders tasked with infiltrating the creepy neighbor’s basement, with one mystery player selected as the neighbor himself. Earlier this year, tinyBuild LLC released a multiplayer game that takes place in this same universe called Secret Neighbor, which is currently being featured by Apple to kick off October with a fresh update to a classic horror game. Hello Neighbor is a widely acclaimed mobile horror game by tinyBuild LLC, where you sneak into your creepy neighbor’s home to try to unearth his horrible secrets. Secret Neighbor App Store Spotlight October 4th, 2021
0 Comments
Leave a Reply. |